Instagram is an online mobile application that is necessary for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter as well as fast become a favoured social media tool. Instagram was originally developed which would mean that people could apply different filters to photographs that they had taken on their smartphones and would allow your crooks to easily upload and share these photos with friends (or account followers) while using Instagram application. More recently video was introduced to Instagram it can certainly uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are more than 300 million buy instagram likes users worldwide.
Approximately 70 million photos are uploaded per work day.
The account is ‘free’ to set up so strategies low barriers to the road.
It is really a medium permits for easy sharing of content 24×7.
What sort of success have businesses achieved using Instagram?
Businesses for Levis, L’oreal and the others are usually able the following the tool to:
To increase awareness of their products and services.
To increase brand status.
To showcase their community and pro bono work to inspire and attract customers to engage their product, service or brand.
Run successful promotions, competitions and free gifts.
Small Business marketing success with Instagram
Instagram appears to be particularly popular with product based businesses considering its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is simply because the application allows for photos for posted and shared persons either wearing or by using these products. For instance, a food manufacturer might post photos as someone cooking with, sharing a meal, or entertaining friends using their food materials. This success is not exclusive to big brands as little business businesses tend to be able to leverage the vitality of Instagram to engage their satisfied customers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 include achieved this through the use of attractive photographs along with food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and also other Instagram users would have an interest in or search due to.
Bloggers, web 2 . 0 stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of individuals following their Instagram accounts. This ‘influencer’ group means that there are some eyeballs there ready discover your service or product. The audience has now been intended for you. The engagement has recently been formed and making use of this through your product uploaded onto their Instagram feed or featured a new blogger or popular Instagram account holder will in order to to expand your audience more speedily. Therefore taking the time to identify key ‘influencers’ in your industry and also you can tap into this is essential.
Hashtags – What is he / she?
How would they be once did increase business exposure?
I recommend that if you have an interest in getting onto Instagram you spend some time up front doing your Hashtag investigating. Hashtags are tags in which you can integrate a caption of a photo that you upload. To create a a hashtag you have to have use the # symbol at the front of the tag and then add a keyword or several keywords without spaces after the hash expression. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Might possibly already consider hashtags though they are also popular on Twitter consume the you are not take a glance online to see some examples of how you have used them. The reasons for the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.